Apple biggest tech company in the world has concluded the event with loads of surprises. The biggest reveal among them is the launching of the new iPhone 13 series. But the tech company is currently riding on the success of the premium smartphones market and is leading ahead of other mobile makers like Samsung and Huawei. According to recent reports, the company has an even significant share in the premium smartphones market this year at the expense of its android rivals.
As per new data from the firm, Counterpoint, the corporation’s worldwide premium market investment thrived from 48% in Q2 2020 to 57% in Q2 2021, primarily off the back of the iPhone 12 series accomplishment. Notably, Counterpoint distinguishes the premium market portion as devices retailing over $400, comprising Lion’s stake of Apple equipment.
That explained, its execution in the ultra-premium ($800 or above) area is also remarkably significant. Over the inclusive premium smartphone market, this particular price band accounted for 36% of premium smartphone deals in Q1 2021 — an expansion of 182% year-over-year. Apple accounted for almost three-quarters of the deals in this band in Q2 2021, up from 54% a year previously. Then, this figure was buoyed by the iPhone 12 Pro and iPhone 12 Pro Max‘s deals accomplishment, as per Counterpoint data.
How did Apple’s Android competitors conduct?
Android OEMs fought to keep stride with Apple in the premium area. Samsung hung on to 22% of the premium market in Q2 2020, but this percentage plummeted to 17% in Q2 2021. Counterpoint criticizes this decrease in supply limitations. However, in tenures of percentage, Samsung still saw a 13% sales boost in the premium sector over this duration.
Despite, its ceaseless difficulties in Western markets, Huawei stays in the third biggest global smartphone dealer in the premium section. Still, it saw an abrupt stake reduction, plummeting to 6% in Q2 2021 from 17% in Q2 2020. Notably, its role is primarily due to its residual stability in the Chinese market, where it still categorizes as the second substantial OEM in the premium area.
Only two Android OEMs exhibited outstanding market percentage increases over the duration, i.e. Oppo and Xiaomi. The latter thrived its premium investment from 4% to 6% between Q2 2020 and Q2 2021, expanding to its feat across all pricing bands in Q2 2021. Meanwhile, Oppo experienced double-digit investment expansion in the premium area, from 2% to 5% over the exact time.
Different Android smartphone producers are gradually marrying the big four in the premium section. OnePlus is rated as the third largest OEM in this region in North America, primarily thanks to the OnePlus 9 series. Vivo also holds this status in the APAC area, behind Apple and Samsung. Motorola proceeds with its stability in the Latin American market as the third-largest premium appliance OEM behind Apple and Samsung in this area.
Looking forward to H2 2021, Counterpoint indicates Samsung will scrape back some market percentage with the cheaper Galaxy Z Fold 3 and Galaxy Z Flip 3 flagships. Xiaomi, now rated as the world’s biggest smartphone maker in June 2021, proceeds to nudge more premium products to market, too.
As the pandemic slowly subsides, it’s ambiguous how this will influence customer’s buying patterns or whether they’ll hang on to the premium equipment they presently possess. Also, the iPhone 13 series doesn’t look like it is as enormous an upgrade as the iPhone 12 series. Whether this concerns Apple or not its dominance continues to be unaffected.
If users are thinking of pre-ordering one of Apple’s recent iPhone 13 models, they can do so at 8 AM ET on Friday. Also, they might be eager to learn that Apple says consumers can pre-register their items to make the checkout procedure a little simpler.
Presently, before users believe anything, critics fully acknowledge that the notion of pre-registering for a pre-order sounds outrageous. But, if users like to finalize the pre-order as promptly as feasible and ensure timely shipping during a time of worldwide component scarcities, it is a helpful gimmick to understand. Users can pre-register on Thursday, Eastern Time.
It is not the first time Apple has given pre-registration. But, previously, this way seems to have been earmarked for buyers on the iPhone Upgrade Program. As per MacRumors articles, a 24-month payment proposal comprises AppleCare Plus and gives a smartphone upgrade every year. But, now anyone can enter their details first to purchase a smartphone with far less hassle on blastoff day.
To pre-register, users need to go to the Apple Store application or Apple’s site to register themselves. Anyone on the upgrade scheme will have their upgrade eligibility scanned and credit lines authorized. Other buyers can pick out their selected iPhone model, enroll their carrier stature, enter payment details, and pick out accompaniments or an AppleCare Plus plan.
They need to be aware that some users are revealing observing a “Your iPhone pre-order has expired” error news, which MacRumors remarks seem to be a glitch. Along with the launch of the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, Apple initiated various updates like camera details, some of which are hardware-based and some of which are software-based.
The iPhone 13 Pro and iPhone 13 Pro Max presently has similar camera systems. A departure from the several cameras starred in the iPhone 12 Pro and the 12 Pro Max. Also, iPhone 13 Pro models have alluring camera systems. The more accessible iPhone 13 models have step-down cameras that require some of the Pro abilities.
According to the iPhone 13 rumors, they are designed to detect four handsets that look almost similar to previous year’s models, with an immeasurable set of upgrades on board, comprising a (slightly) tinier notch, an upgraded camera, 120Hz screen technology, and, of course, quick execution.
Apple’s iPhone 13 and 13 Pro lines look to give a lot of pleasant modifications. Battery life is better. There are excellent camera devices, more detailed displays, and even some fresh color alternatives. While this stealth “S” year upgrade isn’t as crucial as the previous year’s redesign and inclusion of 5G, there is sufficient here that Apple will still be inclined to shift several, many millions of iPhones.
All three primary wireless providers have started inaugurating fresh proposals to get people to upgrade their former devices to these 5G-capable iPhones. As has been the tendency in current years, these offers are accessible to both recent and prevailing buyers, giving substantial bargains on all editions of the current iPhone 13 if users are ready to upgrade and devote to keeping up with a carrier for many years.
Apart from the Cinematic Mode that is presently a portion of the iPhone’s camera system, one additional characteristic that Apple emphasized and discussed a lot during the exhibition is the recent ProRes video codec backing for iPhone 13 Pro and iPhone 13 Pro Max.
Nevertheless, it appears like the detail won’t be accessible for iPhone 13 Pro and iPhone 13 Pro Max users at launch. 9to5mac has documented that it will come at a later period via an update. There is no official period ready when Apple will roll out the ProRes upgrade to the smartphones, but we can anticipate that to occur eventually later this year.